Getting clients is always a hot topic among freelancers.
Seriously, it feels like everyone’s always asking the same questions, even though there are many ways to get clients…
"How do you get clients?"
"Where do you find them?"
"How did you land the first ones that started it all?"
I get it, finding clients feels like a mystery. But no more if you stop looking for more ways instead of trying to get clients.
It’s pretty simple (though not always easy): You get out there. You connect with people. You share what you do—and most importantly, you keep at it.
Is there a bit of luck involved? Sure, maybe. But there’s no hidden magic formula; only the top dogs know. It’s about mastering the basics and sticking with them, even when it feels slow.
So, if your client list is looking a little, or you’re itching to try something new, I’ve pulled together 18 tips you can use to attract your next client. The best part? You can start using these today.
Tip: Don’t try to do them all at once—pick 2 or 3 that feel right and give them a shot. And if any of these ideas spark something.
15 ideas for attracting your next client
Tap into your personal network. Ask friends and family if they know anyone who might need your skills
Use social media. Use your social media to share your business skills and personal stories too to build connections with humans.
Reach out to past clients. Ask if they need any help or if they know of anyone who may need your services.
Create case studies - Interview your past clients to create in-depth case studies, videos, podcasts, etc. sharing about their transformation.
Share before-and-after project transformations... Keep showcasing your work!
Attend local networking events. Find in-person meetups where your target clients hang out. Make no-pressure connections without expectations
Collaborate with complementary service providers. Build referral partnerships with people who offer complementary services.
Join online communities. Join memberships, Facebook groups, forums, etc. where your target audiences hang out and actively engage with the members.
Work on passion projects. If you haven’t had a dream project yet, create one that will appeal to your future clients.
Referral partnership. Consider creating a referral program for past clients. I have a referral program
Use LinkedIn. Build authority on LinkedIn by engaging and sharing valuable content
Write guest posts. Offer to write for industry blogs that your target audience may read.
Share behind-the-scenes. Use storytelling to showcase your process, focusing on how you help your clients.
Offer a low-ticket offer. Create an affordable entry-point offer to potential clients to get a taste of working with you.
Offer white-label services. Partner with other providers to offer your services under their name.
Give a couple of these a try for a few months, and see what works for you.
Not every strategy will be your cup of tea, and you definitely don’t need to tackle them all. But if you’re feeling stuck, this list should help you start marketing yourself more proactively and filling that client pipeline.
Thank you for reading!