Here is Why You Should Start Writing on Substack

Ah, the internet—a glorious, chaotic battleground where the odds are never in your favor.

You want to build an audience and monetize your expertise, right? That’s the dream—get people hooked on your content and turn them into loyal fans who can’t wait to throw money at you.

I’ve used every social media platform but have never been hooked like here.

Post a link on Instagram? Crickets. Add a URL on TikTok? Lol, good luck.

The platforms are playing dirty, penalizing your left and right for trying to sneak in a lead people astray from their ad-selling kingdom.

This is where Substack is different.

Substack is like the cool platform that shows up late to the party but instantly becomes everyone’s favorite.

You can write long-form articles like Medium or post-short-form content like Twitter or X Oh yeah, go anything extra to build your email list—all in one spot.

It’s just a platform built for writers who want to actually own their audience

Let’s start with something special: Reach.

Substack is in what we marketers call the “early majority” stage, aka the sweet spot on Roger’s bell curve.

Right now, the platform is still fresh enough that you can make serious moves before it becomes oversaturated like the TikToks and Instagram of the world.

Every day new readers are pouring onto the platform like eager kids at a candy store and guess what? They’re hungry for fresh voices. That’s where you come in.

Substack doesn’t require you to dance for 30 seconds to get attention. Nope. Just carve out a solid 45 minutes per day to write, and you’re in the game.

The sooner you start, the more space you’ll have to grow before the platform inevitably becomes more crowded.

You don't own your followers on Instagram or any social media platform.

Like renting an apartment—you don’t own it, and at any point, the landlord (the platform) can change the rules, evict you, or worse, take your followers and content.

But on Substack, you own your audience. Because people here subscribe to your newsletter, which means you get the email of your subscribers, and if Substack blocks you, you can still export your subscriber list at any time.

For anyone who’s serious about turning their content into a business, owning your email list is the game-changer.

Your email list is where the real money is.

You want to be in someone’s inbox, not just floating in their social media for a hot second before the algorithm shoves you out of sight.

Substack is listening to their creator’s needs. Back in August, they launched a media tab that lets you add videos or podcasts to your newsletter. Because they know creators are no longer just writers—we’re all doing a bit of everything these days.

Substack has this genius feature where other creators can recommend your newsletter, so you don’t have to rely on your bare hands to build an audience. You can grow while your peers help you out. Collaboration, not competition—I told you they were cool.

The most interesting part is that you can monetize your newsletter directly on Substack.

No jumping through hoops to set up a Patreon or affiliate links (though you can still do those things, too)

You can charge for your content straight from the platform, and Substack makes it ridiculously easy to set up.

Value + People willing to learn = Money

I’ll be honest—this is not for me because stripes are not allowed in my country now (in the future, definitely), but for some people, it’s perfect.

Even if you’re not charging for your content yet, building your list now sets you up for future success.

Readers Actually Read…

Substack readers are different from typical social media scrollers. They actually read and try to learn. And a lot of them are already paying for newsletters (including me)

Substack readers have their wallets open, and they’re not afraid to spend money on quality content. And here you’re not fighting for attention in the endless void of TikTok dances and meme reposts- you’re connecting with people who are genuinely interested in what you have to say.

Wrap Up…

Over 85 million visitors per month and the substack already has an in-built audience so you don’t have to worry about who going to read your work.

Yes, this Substack moment is a bit of a gold rush. Maybe it won’t last forever. But that’s exactly why you need to jump in now. There’s a 6-12 month window (maybe longer) where you can take advantage of this and after that? Who knows.

The algorithm loophole is wide open, and if you start today, you could build something massive before it closes.

So why not make the most of it?