Only Writing Won't Pay Your Bills

There’s a trend of people wanting to turn their passion for writing into a cash machine, thinking all they need is to follow top writers and that’s it.

It’s tempting to see that you're making money from your passion, especially when you see gurus preaching, “Just write whatever you want and client will come rolling in!”

But the truth is, writing is an incredible tool. and I’m a big fan of it.

Take it from a copywriter; I’m consistently closing clients, but that's not only possible by writing.

So here are 4 blockers I identified that explain why great writing alone doesn’t pay your bills.

Writing online is one thing, but if you want to make money from it,

You need to target one type of person. Even I fell into this trap—thinking I knew who our ideal clients were—only to discover they were at a completely different stage of awareness.

Most freelancers skip defining their ideal client altogether, leading to broad targeting and a lack of specificity. It’s like trying to hit a bullseye while blindfolded.

If you don’t understand your target audience, no writing will help to convert them into cash.

Mindset isn’t just some fluffy idea; it’s critical to business success.

Do any of these sound familiar?

Your mindset will shape everything you do. And trust me, clients can feel when you’re not aligned with what you say or write. They’ll sense your hesitation, and it will affect your sales.

You’re unique. and everyone else.

In the crowded online world, it’s easy to sound like everyone else. Uniqueness doesn’t automatically shine through in writing unless you know exactly what sets you apart—and most people don’t even realize what that is!

If you don’t know your edge, your audience won’t either. And without standing out, you’ll blend into the sea of sameness.

You could be a world class expert, but if your offer stinks, people won’t bite.

A lot of offers out there just aren’t compelling. They’re not irresistible.

They don’t get your prospects excited or make them feel like they need what you’re offering. Even you build a great trust with writing.

Writing is incredibly important, but it’s just one piece of the puzzle. If you want to grow a thriving business, you need to zoom out and address the bigger picture.

That means:

Remember: Great writing can amplify a great business, but it can’t save a broken one.

Thanks for reading Smile. Learn. Grow. ! This post is public.